Non-fungible tokens or NFTs are innovations in art and culture, especially digital art. Illustrators and other digital content makers have finally found a way to bring value to their work and give copyright ownership to buyers only, without any risk of plagiarism or duplication through NFTs.
NFTs aren’t limited to just art, but also music, images, and any other digital content. With so many NFT varieties, we don’t know what the future of NFTs will be.
Many industries across the world continue to find various ways to advertise their stuff online through NFTs; however, the success of these NFTs is solely dependent on how one approaches the market to promote NFT collection.
If you are someone new to the NFT world and plan to promote NFT art collection, you should be doing it on various platforms like Twitter, Instagram, Facebook, YouTube, and Discord.
NFT promotion is as essential as making a good NFT. Some of the reasons why you should be promoting your NFT collection include:
The NFT community is larger than you think. The competition is so tough because not only individuals but companies are also involved in selling their NFTs.
The companies have a proper marketing and sales team of professionals who work hard to remain on top in the marketplace. As a small NFT creator, you can never stand a chance against them if you don’t promote NFT collection well.
Your NFT collection can be valuable to some people just as it is to you, but how do you reach them? By promoting your NFT collection online.
People are more likely to buy from your NFT collection if they fall under your target audience. You cannot expect buyers to casually browse through your profile and buy one because you will be barely noticeable without proper promotion.
Failing to realize how important promoting NFTs is in the market can lead to dire consequences of fewer sales or none at all.
Top 4 ways to promote your NFT collection
Now that you have decided to promote NFT collection, here are some of the effective ways how you can do it:
Make a Social Media Profile
Like any other community, the NFT community also finds its origin in social media. When people first enter the NFT market, they always start by joining these platforms. This is because social media platforms have a close-knit community, so people find it easier to get to know people better.
Make a social media profile with a signature name that you will use to promote NFT art collection, then start following a few influencers, small NFT profiles, other creators, and most specifically those accounts that might be interested in buying your NFT collection. If someone follows you, follow them back because you’re still a small account and you need an audience to see the tweets. Join discussion threads, join communities, quote retweet other influencers’ tweets, and tweet or post multiple times a day.
After that, start promoting your NFT collection by posting about the story, the inspiration behind the collection, and the launch date. If your NFT art collection fits any current trends, then make use of those trends. Every post should be well-planned, and this is the true secret to social media marketing and promoting NFTs.
Create a Community
Making a community is quite essential. After finally gaining some loyal followers, the next step to promoting your NFT collection is creating a community.
This community should be specific to your NFT collection, which means everything you post is related to your collection and the established concept behind it. Always engage in progressive dialogue, share ideas, and encourage others to bring your community to the mainstream.
Remember, the community is the backbone of your NFT collection; once it becomes a
a popular place, promoting your NFT collection will be a piece of cake.
Build a Website
When you launch an NFT project, it should have some basic storyline or concept to grab people’s attention. In the NFT world, the storyline is very essential to sell well. The basic step is to build a website to promote NFT collection.
Building a website might be costly, but it is worth every penny. See it as an investment that will pay you back in the long run.
When people see a new NFT collection, they always visit the creator’s official website; if they have any. This gives them a background idea and story about the NFT art collection.
Your website should contain:
- A Virtual tour of your NFT Collection
- Mission & Vision
- A Story or Concept
- Contact info
- Community Details
Press releases can be expensive to promote NFT art collection; nevertheless, they are highly effective. If you have enough budget, hire a PR company to write press releases. These press release contents are published on various NFT-specific and news-specific websites online that a buyer is most likely to visit.
Press releases to promote your NFT art collection should be the last option because they will only be successful if you already have a good social media presence.
NFTs and metaverse are on fire with increasing buyers daily. This sudden surge in popularity of NFTs can be your gateway to an established career as a digital creator.
With huge competition from famous companies and big artists from around the world, the promotion has become more crucial than ever. You can only achieve your dream career as a creator if you advertise it well. So, start promoting your NFT collection today!